Taranoki.
AEO & Compliance · Supplement stores · $1M+ Blog Free audit
AEO for Supplement Stores

Be the supplement store AI recommends.

When customers ask ChatGPT, Perplexity or Gemini what to take, your products should be the answer, with claims that stay compliant. We handle that. You just approve.

Get your free AI visibility audit Free · No call required · In your inbox within 7 days
Where buying decisions are made now
ChatGPT
Perplexity
Gemini

01 / The shift

AI is the new Dr Google.

Your customers used to google what to take. Now they ask ChatGPT, Perplexity or Gemini. If the model doesn't name your store, you're absent at the exact moment the buying decision is made.

A blue-link ranking no longer wins the sale. Becoming the primary cited entity in a generated answer does. The question is whether that citation is you.


02 / The stakes

Two risks, both growing.

Risk A · Invisibility 01

Competitors get cited by AI. You don't.

Every query the model answers without you is a customer routed to a store with a data architecture the engine found easier to parse, verify and quote. That compounds daily.

Risk B · Compliance & YMYL filtering 02

The claims that sell are the claims that trigger warning letters.

Aggressive disease-style claims risk an FTC enforcement action or an FDA warning letter, and break the EU health-claims rules. Crucially, AI engines are engineered to be highly cautious with health content, operating under strict YMYL (Your Money or Your Life) parameters. A page that reads as a high-risk medical claim is far less likely to be retrieved and cited by the model. Furthermore, a non-compliant feed gets disapproved in Google Merchant Center and drops out of Google Shopping. The non-compliant claim doesn't buy reach. It actively degrades your visibility in the exact places buyers decide.

03 / What we do

AI visibility and compliance, in one.

We make your catalog the answer AI gives and a feed that stays eligible for AI and Google Shopping, using only claims defensible under FTC and EU/EFSA rules. Visibility that won't earn you a warning letter.

AI
Visibility
Claim
Compliance
The overlap is the only safe place to grow
04 / How it works

A short, engineered path from invisible to recommended.

1Free · 7 days

Deep-scan audit

We scan your entire store, testing live products against real buying queries on ChatGPT, Perplexity and Gemini. We map every live claim that carries FTC or EU/EFSA risk and flag where AI engines fail to cite you. Delivered within 7 days. You see the gap before you spend a dime.

2

Fix & optimize

We rewrite and structure your catalog to be AI-citable and compliant. We engineer the underlying copy and data structure so LLM parsers can accurately read and trust your products as authoritative sources. Done for you, not handed back as a to-do list.

3

Monitor & maintain

AI changes constantly. We track how the models cite you, adapt as they shift, and keep you visible, compliant and ahead, month over month.


05 / Why Taranoki

Built for one job, done completely.

Taranoki is an AEO service built exclusively for supplement stores doing $1M+, with compliance built into every deliverable.

i

Compliance, built in

Every claim we publish is written to be defensible under FTC and EU/EFSA rules and logged with its basis in your claim register. The same work does three jobs at once: it makes you citable by AI, keeps your feed eligible for Google Shopping, and keeps FTC and FDA warning letters away.

ii

Genuinely done-for-you

We audit, rewrite, structure and maintain the catalog ourselves. Your team's only job is to review and approve.

iii

Engineered delivery

Automated, repeatable pipelines mean the work is fast, consistent and built to scale across a full catalog.

The shift, in numbers.

06 / Evidence
1 in 3
US adults asked an AI chatbot about their health in the past year. AI now rivals social media as a health information source.
KFF Tracking Poll, 2026
693%
Year-over-year growth in traffic to US retail sites from generative AI last holiday season.
Adobe Analytics, 2026
31%
Visitors arriving from AI convert 31% more than traffic from other sources.
Adobe Analytics, 2026

Health advice and buying decisions are both moving into AI at the same time. Supplements sit where those two lines cross. The free audit shows where your catalog stands in that shift.

07 / What you get

The engagement

Audit · Free · 7 days

  • AI visibility audit: how ChatGPT, Perplexity and Gemini see you against competitors.
  • Compliance audit: which live claims carry FTC or EU/EFSA risk.

Free. No call. In your inbox within 7 days.

Setup · First 30 days

  • Audit findings fixed, product by product.
  • Compliant rewrite of copy that still sells, plus your claim register.
  • Pages structured to be read and cited by AI.
  • Structured data (schema) and a product feed that stays eligible for AI shopping and Google Shopping.

Every fix from the audit goes live within 30 days, or your money back.

Monthly partnership

  • Visibility and competitive-share monitoring, monthly report.
  • Alerts when a competitor overtakes you in AI answers.
  • Re-tests after major model updates.
  • New-product compliance and an ongoing watch on what AI says about you.
  • Fresh AI-citable content, published on your store.
  • Auto-FAQ generated from your existing reviews, published on your store.
  • Product feed maintenance and optimization for AI shopping and Google Shopping.
  • Presence-building in the external sources AI cites.*

* Off-site placements run on your media budget, billed separately, like ad spend in PPC.


08 / Questions

FAQ

09 / Start here

See where you stand in AI.

A free visibility audit shows you where the models name you, where they don't, and which live claims are working against you.

Delivered within 7 days. No call required. The audit lands in your inbox either way.

Prefer to talk first? Book a call on Google Meet.